Why Bad Bunny won’t be paid for his Super Bowl performance

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# **Why Bad Bunny Won’t Be Paid for His Super Bowl Performance — and What It Really Means**

When an artist of Bad Bunny’s stature is announced as the headliner of the **Super Bowl LX halftime show**, many people assume a huge paycheck is part of the deal. After all, Bad Bunny — born **Benito Antonio Martínez Ocasio** — is one of the most streamed musicians in the world and a global superstar with major tour revenue and brand partnerships. ([The Financial Express][1])

But when the **Super Bowl** rolls around on **February 8, 2026**, Bad Bunny won’t receive a traditional performance fee from the **NFL** — and that’s not a mistake or a slight. It’s simply part of how this iconic halftime show has been structured for decades. ([Complex][2])

In this post, we’ll unpack:

* How halftime show compensation actually works
* Why the NFL doesn’t pay big appearance fees
* How artists benefit in other ways
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